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Transform me, but Please Don’t Change Anything

  • Design
  • Length: 45 Min
  • Language: EN

Gabrielle will talk about how hard it is to change. How companies are bought into digital transformation and implementing Lean & Agile methodologies at a high level because they know it is the right thing to do, but they don’t want to change their current process. Gabrielle will talk about the pitfalls of companies in implementing Lean & Agile, and wrap up the talk by sharing what she has learned is effective in making organizations lean and changing ingrained behaviors both for traditional organizations and start-ups.

Gabrielle Bufrem

Manager of Product Management @ Pivotal

Gabrielle Bufrem is a Manager of Product Management at Pivotal in San Francisco. She is originally from Brazil, has lived in 14 cities around the world across 10 different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design - so much so that she is currently conducting research with Brown Ph.D. students on how to improve collaboration in design. She is a trainer for Mind the Product, a passionate Product Management speaker, and writer. She loves to travel and explore different countries, is a barista, and a coffee lover.

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